"Born in America, and raised in Okinawa",
BLUE SEAL is an ice cream specialty store.
Here, we will introduce various things about us ♪
- BLUE SEAL Top
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- BLUE SEAL Stories
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The history of "BLUE SEAL".
"Blue Seal" that keeps walking
with everyone's delicious smiles. -
1948
Our business started
in a US military base.In 1948, Formost, headquartered in the
United States, set up a milk plant in the U.S.
military base in Tengan, Gushikawa City
(now Uruma City) in Okinawa Prefecture to
supply dairy products that are indispensable
to the lives of U.S. military personnel.
At that time, it was a valuable product
that could only be obtained at the
militaly base, and the Okinawan
people of had few chances to see it. -
1963
The first step as
"Okinawan ice cream"In 1963, we left the US military base and moved
to Makiminato, Urasoe City(currently the main store),
and began the history of "Okinawan ice cream".
Drive-in style stores were rare at the time,
and despite the fact that the food was quite
expensive, many customers came to the store
and enjoyed ice cream. -
1976
Change the title of
"Blue Seal" to the
company name.The name "Blue Seal" is derived from the
prestigious title given to the award-winning
product of the "Blue Ribbon Award",
which is given to dairy products of excellent
quality in the United States.
At the time of founding our company,
the word of "BLUE SEAL" was not included
in the company name.
But we adopted the "Blue Seal" which is the title
of the Blue Ribbon Award as the brand name to
be serve best quality and taste ice cream.
After that, "Blue Seal" was widely known to
Okinawans, the company name was changed to
"Formost Blue Seal" in 1976. -
2013~
For the Smile that
Ice Cream Brings.In 2013, the brand mark was renewed to celebrate
the 65th anniversary of its founding. While taking
advantage of the familiar logo image, we expressed
the sea and wind of Okinawa and smiles.
"Even if it's small company, we wants to be a
brand that is loved by everyone as Okinawan
Ice Cream for 100 and 200 years."
Blue Seal will continue to bring smile to
everyone through ice cream. -
The secret of deliciousness
The climate of everlasting summer, secretary recipe ...
This is the reason what we've been loved. -
Rich and refreshing
taste ice cream.With these secret recipes as their basis, Blue Seal
Ice Cream Flavor
ice cream was created to be light and refreshing,
perfectly suited to the hot and humid climate of
Okinawa.We always have more than 30 flavors from
standard to limited, so a wide range of customers
from locals to tourists are enjoying
Okinawan ice cream. -
As an Okinawa brand
The base of Blue Seal ice cream originated
in America, but opportunity of the
"Okinawa Summit" held in Okinawa in 2000,
the development of Okinawan flavors using
local ingredients such as red sweet potatoes
has increased. As an Okinawan company,
we not only promote "local production for
local consumption", but also want local
customers to feel the "taste of Okinawa"
closer to them, and tourists to enjoy it as
a special ingredient. For that, we are
constantly developing new Okinawan flavors.
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The Polar Bear's history
A classic ice cream sandwich in Okinawa
that has been loved for half a century! -
Polar Bear Vanilla"Polar Bear" in early
release It was sold in
silver paper packaging
4until the 1990s.
Polar Bear
San Francisco MintA package designed with
a one-dollar bill as a motif.A classic ice cream sandwich
in Okinawa that has been
loved for half century!"Polar Bear" is one of the synonyms of
Blue Seal, a ice cream sandwich which
is sandwiching vanilla ice cream with
cocoa biscuits, and is a long-selling
product loved by many people.
At the time of its founding, it was
sold wrapped in printed silver paper.
In recent years, flavors for a limited
time have also sold, delivering "newness"
and "unchanging deliciousness" to
many people. -
Until now, "Polar Bear" was wrapped in silver paper,
Polar Bear
but with the 2017 package renewal, the silver paper
has been eliminated. It became to be enjoy easily
and immediately after opening without silver paper. -
Ice cream bar decoration experience
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Ice Cream Sandwich Shop
The counter seats at Blue Seal Makiminato Main Store are reproduced with reference to this photo.
"Johnny (nickname)", who always welcomes you with a big smile when you enter the store, is modeled after the soldier in the photo.
Secret recipe collection
"Orange Book".
It is a treasure trove of over one hundred original recipes, born in America.
While adding arrangements according to the trends of the times and the climate of Okinawa, it is the "foundation" of the blue seal taste that has been passed down even after 70 years since its establishment.
The capacity of packed milk in Okinawa is still 946 ml instead of 1 liter.
It is said that it was the dairy products sold by Blue Seal during the Formost Ltd. that set the standard.
During the American occupation, the American standard words of "gallons" and "feets" are listed on the products.
946 ml is a quarter of a gallon (= quarter gallon), and it's still used in Okinawa.
The symbol of "Polar Bear", the polar bear logo has also been revamped.
At the timing of the renewal in 2017, "palm tree" was added as a motif that adds a tropical feeling to Okinawa.
Current Polar Bear
